You can’t always prevent last minute swoops, but I agree that frequent and proactive communication heads off a great deal of the problems.

Sometimes, people just want their fingerprints on things. They’re going to do it, whether you like it or not. Getting input and feedback early and often helps these execs feel heard and respected.

It’s also true that, at their level, they may be aware of issues impacting the product that you and your team are not. There have definitely been times that feedback from a senior exec helped us head off a bigger issue later.

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