So very true! I’ve started and tested dozens of business ideas over the past 5 years. It is so much easier now than when I started my first business about 15 years ago. The cost can quite low, since many services will give you free or low-cost entry level versions to use (e.g., Mailchimp, Wordpress). We have large platforms with global reach that let you test ads with millions of potential customers (e.g., Google, Facebook, Twitter). And, when you are ready to grow faster, there are so many funding and financing options available (e.g., AngelList, Kickstarter). There has never been a better time to be an entrepreneur.

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