Sadly true. For a brand to appeal to an enormous customer base (i.e., the masses), you have to reduce your product to the lowest common denominator of mediocrity. Any product at the extreme ends of experience (e.g., one with a distinct flavor profile) will only attract a small slice of customers.

That’s one reason that the most popular food and drink products share the one flavor profile that all humans tend to enjoy; sweet. Bring on the sugar!

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