Exactly! Some people are much better at consistently creating some sort of content and publishing it to build awareness of who they are and what they are capable of doing.

Competition is so fierce these days that you can’t sit back and hope that people will discover you (e.g., clients, recruiters, hiring managers). Make it easy for them to find out that you exist.

I think people also have a natural curiosity to go “behind the scenes” and hear the thought process that went into the work as well. It’s a great way to connect with others and share your story.